Wednesday 18 November 2009

New route with Cosmetic Packaging ideas

From tutorials through this brief it soon became clear that I was being too vague about the audience intended for the production and branding of the Witchcraft products, I soon realised that it was more productive to aim the brand at a niche of cosmetic buyers, the product is decadent & over the top, so the first thing I thought of was to aim it at those based in theatrics and performance, then obviously this soon became more relative to my own personal interests and participation in burlesque stage performance so I decided knowing my audience well this would be in the right direction to take my brand.

I thought of who else I could target with my brand to benefit my designs, then I thought of transvestities and cross dressers, fetish artists and body painters, all have a large focus of their cosmetics and appearence.

So I've been looking for inspiration regarding my new niche audience to aim these products towards and have been looking at David La Chapelles work, including his decadent and sexy advert for Boots.















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