Hovis Brief Research

Taking on the Hovis Merchandising brief as the first brief for my FMP, looking to do something playful and lighthearted to ease myself into the briefs and think this is a good start, initially looking at iconic merchandise and imagery from Hovis to gain a better sense of who they are.

The contrast between the packaging of the actual bread is that of modern and traditional,  for this brief, it requires a more traditional and family approach towards it, something homely, warming rather than cold and minimal.

The advert below is one of their most iconic promotional tools, I wasn't even born when this was broadcast and I can still recall it, the music specifically.

Relaunching themselves with yet another iconic advert, below, a spoof on the initial advert shows the young boy running through time through British history, it's interesting to note their focus on Britannia based imagery, something to consider for the designs I will produce.