New route with Cosmetic Packaging ideas

From tutorials through this brief it soon became clear that I was being too vague about the audience intended for the production and branding of the Witchcraft products, I soon realised that it was more productive to aim the brand at a niche of cosmetic buyers, the product is decadent & over the top, so the first thing I thought of was to aim it at those based in theatrics and performance, then obviously this soon became more relative to my own personal interests and participation in burlesque stage performance so I decided knowing my audience well this would be in the right direction to take my brand.

I thought of who else I could target with my brand to benefit my designs, then I thought of transvestities and cross dressers, fetish artists and body painters, all have a large focus of their cosmetics and appearence.

So I've been looking for inspiration regarding my new niche audience to aim these products towards and have been looking at David La Chapelles work, including his decadent and sexy advert for Boots.

Rose & Co Apothecary!

Leeds based store Rose & Co is a treat for packaging enthusiasts looking for a more vintage feel to their toiletries and cosmetics, as I 've been researching and questioning my target audience it seems that most of their choices can be swayed by aesthetically pleasing packaging, wanting something that looks good in their bedrooms or bathrooms, and what would look sweeter than Rose & Co products!

Burts Bees!

As  well as looking into innovative designs for cosmetics and toiletries, I've been looking into brands that are not only reputable but are known for aesthetically pleasing packaging, decor rather than structure, in this case Burts Bees, a cosmetic company based using bees wax for it's products.

Cosmetic Packaging

Next up, research into lovely and eye catching MOISTURIZER packaging!

Cosmetic Packaging

Continuing my research for this project, I have begun looking into innovative designs for each of the specific products i'm creating, in this case LIPSTICK, looking into eye-catching packaging and design, making it more than just a simple cosmetic.

Cosmetic Research

Continuing looking into previous packaging and branding of cosmetics, and looking for those with a more edgey aesthetic and look I've been looking into perfume adverts, a few of my favorites below that have a lot stylistics that are inspiring to the design of my own packaging approach for this brief.










and I couldn't forget this witchy classic!

Benefit Make-up

Researching a bit of 'competition' for my Cosmetic brief, the obvious contender is definitely Benefit Cosmetics, super kitsch, super stylish and super recognizable. The thing that's so definitive about Benefits packaging and design is the keepsake aspect, not just because the products are really expensive (£25 for a powder foundation, seriously?!) but the packaging isn't throw away at all, of all the products I've bought I've kept every empty package/box/container etc, I really think this is something to bare in mind when designing my own brand and packaging, I mean if the consumers going to be spending that much on make-up, a well designed piece of packaging makes it just that bit more worth it! 

These images really don't do the design justice, so I'm going to dig out one of their catalogues and scan the pages in so you can a feel of the style of their approach to packaging and promoting their cosmetics.

ContainerPLUS

While wondering though possible briefs and stumbling onto the current Wagamamas competition brief which I am slightly tempted to participate in due to the fact of a £1000 prize AND £250 IN VOUCHERS FOR WAGAMAMAS!! (nom,nom,nom) and not mention an internship. This brings me onto ContainerPLUS, (said internship) a multi disciplinary design studio. Their work isn't exactly linked to mine but I love their style and working their illustrations into different media platforms.

What they say about themselves, intriguing.

"ContainerPLUS is a multidisciplinary art and design collective specialising in playfully creating multifaceted fantasy worlds across a multitude of 2D and 3D platforms.

We combine illustration, photography, set design, animation and performative elements to form a 360 degree experience. We devote time to personal and experimental projects, enabling us to explore techniques and develop new ideas, which then inform our commercial work."

Some of their work I admire.

Some of their shop front/ decor/ installation work

This work below was created for a cafe in Selfridges, this feminine approach and delicate line art almost seems cosmetic which gives me a spot of inspiration for the rebranding/creating packaging for a range of vintage and boudoir inspired cosmetics.